Pulse allows you to view the breakdown of sentiment by Categories and Themes.

You can also view the following Metrics:

  • Sentiment Distribution - Shows the distribution between positive, neutral and negative mentions for a given category and/or theme.
  • Net Sentiment - % of positive mentions / % of negative mentions for a given category/theme.
  • # of Mentions - Total number of mentions for a given category/theme.
  • Weight - Number of mentions / total occurrences.
  • Sentiment History - Shows the performance of a category/theme over previous periods by net sentiment. Tip: Hovering over the chart provides more detail for that historical period.
  • Change - Net sentiment movement compared to last period.

N:B - You can also apply Custom Segments to Pulse.

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