As a Chattermill user you’ll be familiar with the process of viewing Net Sentiment or NPS whilst applying a grouping, in Metrics. This is a powerful feature of our tool that allows you to discover the key drivers of positive and/or negative sentiment within your customer base.
Applying segmentation when viewing charts allows you to drill down on how specific customer groups are responding to your platform/service.
Using the charts below as an example, if this user were to not apply segmentation via our multi-series feature, looking at the key drivers of net sentiment alone then they'd be missing out on some key insight for a portion of their most valued customers.
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