Theme - Customer feedback is analysed and tagged with one or more themes. Each theme is characterised as either a positive mention or a negative mention. 

Category - Themes are grouped together under predefined specific umbrella categories.

Segments - Segments are variables or attributes of your comments. For example, you may have a segment named "United Kingdom" in a category named "Country". Selecting this would return all comments from customers based in the United Kingdom.

Negative / Positive Sentiment -
This is the Number of Negative or Positive Mentions per 100 responses. 

Net Sentiment - This is the calculated by subtracting % Negative Mentions from % Positive Mentions.

Frequently Asked Questions

How can I give a colleague access to Chattermill?

If you are an admin, just click the settings button in the top right hand corner and then go to the users page.

What types of other data can you analyse?

If it's text we can analyse it depending on it's quality, get in touch with [email protected]

Can you push data back to us?

We have a two way integration so we can enrich your comments with the themes attributed to them before we push them back to your data warehouse. Please get in touch with [email protected]

Do you have an API?

We do - please visit 

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