Pulse allows you to view the breakdown of sentiment by Categories and Themes.
You can also view the following Metrics:
- Sentiment Distribution - Shows the distribution between positive, neutral and negative mentions for a given category and/or theme.
- Net Sentiment - % of positive mentions / % of negative mentions for a given category/theme.
- # of Mentions - Total number of mentions for a given category/theme.
- Weight - Number of mentions / total occurrences.
- Sentiment History - Shows the performance of a category/theme over previous periods by net sentiment. Tip: Hovering over the chart provides more detail for that historical period.
- Change - Net sentiment movement compared to last period.
N:B - You can also apply Custom Segments to Pulse.